Once Consumers Have Recognized a Need, They Begin to Search

question 20

Multiple Choice

Once consumers have recognized a need, they begin to search for ways to satisfy that need. The internal search is characterized by

• A)searching a company's website.
• B)examining personal memories and knowledge.
• C)reading consumer reviews.
• D)consulting close friends and families.
• E)analyzing brand advertising.

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Definitions:

Insanity Defense Reform Act

A 1984 U.S. federal law that redefined criteria for establishing the insanity defense within federal courts.

Jurisdictions

Defined territories or areas of control where specific rules, laws, or powers are applied.

Durham Rule

A legal standard determining the criminal responsibility based on whether a defendant's unlawful act was the product of mental disease or defect.

ALI Rule

Legal principle stating that a person is not responsible for criminal conduct if he or she lacks the capacity to appreciate the criminality (wrongfulness) of the act or to conform his or her conduct to the requirements of the law as a result of mental disease.