Marketers Fear Negative Word of Mouth Because When Consumers Are

question 80

Multiple Choice

Marketers fear negative word of mouth because when consumers are dissatisfied, they

• A)are less likely to say something than when they are satisfied.
• B)often want to complain to many people.
• C)buy more of the product to prove they were correct in their criticism.
• D)often file a lawsuit.
• E)don't buy any of the company's other products.

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Definitions:

Entire System

The complete and whole set of components or elements that function together as a unit.

Therapeutic Process

The dynamic interactions and experiences that occur between a therapist and a client during therapy, contributing to the client's healing and personal growth.

MST

Multi-Systemic Therapy, an evidence-based intervention focusing on the diverse systems that influence chronic and violent juvenile offenders.

Consciousness Raising

A strategy used in therapy and self-help groups to increase awareness about a particular issue or aspect of one’s self or environment, often aimed at facilitating change.