When a Company Attempts to Appeal to the Same Target

question 31

Multiple Choice

When a company attempts to appeal to the same target market across countries, for example, by using the same images and copy on a specific product advertisement but changing only the language in which the copy is displayed, that company is taking into account

• A) regional culture.
• B) consumer culture.
• C) geographic culture.
• D) country culture.
• E) marketing culture.

---

Definitions:

Median Annual Income

The midpoint of the income distribution, where half of the individuals earn more and the other half earns less.

U.S. Definition of Poverty

A set of income thresholds that vary by family size and composition, used to determine who is classified as living in poverty according to the federal government.

Losing Autonomy

The process or feeling of losing one's independence, control, or freedom to make one's own decisions.

Health Issues

General term for any condition that affects the body or mind's normal functioning, potentially requiring medical attention.