Many Small Businesses Whose Competitors Are National Franchises Advertise "We

question 32

Multiple Choice

Many small businesses whose competitors are national franchises advertise "we are locally owned" or "we have been here since 1951." This is part of these firms'

• A)business mission.
• B)market segmentation strategy.
• C)positioning strategy.
• D)customer excellence strategy.
• E)target market.

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Definitions:

Frenzied Energy

Intense, uncontrolled activity or enthusiasm, often observable in dynamic performances or in expressions within artworks.

Utrecht Psalter

A highly important and richly illustrated manuscript from the Carolingian Renaissance, containing psalms and other religious texts, noted for its unique and expressive pen drawings.

Ebbo Gospels

A 9th-century illuminated Gospel book known for its unique and expressive Carolingian art, containing the Latin texts of the four canonical Gospels.

Color Scheme

A deliberate choice of colors used in design and art that work together to create a visually appealing or meaningful effect.