Julia Is Considering a Career in Marketing

question 143

Multiple Choice

Julia is considering a career in marketing. She is concerned about the image of marketers as fast-talking, high-pressure people who care only about making a sale. When reading about the core aspects of marketing, Julia is relieved to see that in marketing

• A) understanding consumer needs and wants is fundamental.
• B) promotion is the most important consideration, followed by pricing decisions.
• C) value creation is driven by corporate interests.
• D) customers are not considered until the product is ready for sale.
• E) distribution is controlled by customers.

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Definitions:

Ethical Intervention

Ethical intervention refers to actions taken with the specific intention of promoting fairness, respect, and ethical behavior, often in situations where moral principles are at risk.

Persuasion

The act of convincing others to change their attitudes, beliefs, or actions through argument, appeal, or rationale.

Stacking Questions

The practice of asking multiple questions without waiting for individual answers, often used to gather extensive information quickly.

Verbal Barrier

Refers to obstacles in communication that occur due to the linguistic style or language used, leading to misunderstandings or difficulty in expressing thoughts effectively.