In the Past, Manufacturer's Representatives Did Not Have Real-Time Inventory

question 110

Multiple Choice

In the past, manufacturer's representatives did not have real-time inventory data about the products they were selling. Today, manufacturer's representatives are often provided online access to inventory data for the companies they represent. These online inventory systems allow companies to become more value driven by

• A)sharing information across their own organizations and with other firms.
• B)balancing customers' benefits and costs with customers' needs and wants.
• C)evaluating strategic competitive partnerships.
• D)building relationships with government regulators of marketing institutions.
• E)keeping prices below those charged by competitors.

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Definitions:

Intangible Assets

Non-physical assets owned by a business that could include intellectual property rights, brand recognition, and patents.

Trademarks

Symbols, names, phrases, logos, or combinations thereof, legally registered or established by use as representing a company or product.

Goodwill

An intangible asset that arises when a company acquires another business for more than the fair value of its net assets, representing the value of the brand, customer base, and other non-physical assets.

Research And Development

Activities related to the innovation and improvement of products and processes.