As Your First Assignment in an Advertising Agency, Your Manager

question 44

Essay

As your first assignment in an advertising agency, your manager asks you to come up with messages for three billboards promoting the university you attended. The manager wants one ad for each of the three types of promotion objectives. Create an example of a one-sentence billboard advertising message for each objective: inform, persuade, and remind.

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Definitions:

Cash Flow

The total amount of money being transferred into and out of a business, indicating its operational health and liquidity.

Income

Money received, especially on a regular basis, for work or through investments.

Spending

The act of disbursing money or resources for various purposes, including procurement, operations, and investments.

IRR

Internal Rate of Return, a financial metric used to evaluate the profitability of potential investments.