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Is Market-Creating Innovation Riskier for Companies Than Performance-Improving Innovation and Efficiency-Enhancing

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Essay

Is market-creating innovation riskier for companies than performance-improving innovation and efficiency-enhancing innovation? Give reasons to support your answer.


Definitions:

Eye Contact

The act of looking directly into another person's eyes, which can convey a range of emotions and intentions, and is an important aspect of nonverbal communication.

Judged

Evaluated or formed an opinion about something or someone based on evidence, criteria, or standards.

Dress

Clothing worn by individuals, which can vary based on culture, occasion, or personal preference.

Body Movement

The physical motions or gestures used to convey messages or emotions in non-verbal communication.

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