Uses Buyers' Perceptions of What a Product Is Worth as the Key

question 71

Multiple Choice

uses buyers' perceptions of what a product is worth as the key to pricing.

• A) Cost-plus pricing
• B) Customer value-based pricing
• C) Psychological pricing
• D) Target return pricing
• E) Competition-based pricing

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Definitions:

Self-concept

An individual's perception of themselves, including their thoughts, feelings, and beliefs about their own identity and attributes.

High Self-esteem

is a positive valuation of oneself, reflecting confidence and satisfaction in one's abilities.

Humanistic Psychology

A psychological perspective that emphasizes personal growth, self-actualization, and the inherent goodness of people.

Self-concept

A person's perception and evaluation of themselves, encompassing beliefs, feelings, and thoughts about one's abilities, values, and identity.