Orienting and Motivating Customer-Contact Employees to Work as a Team

question 32

True/False

Orienting and motivating customer-contact employees to work as a team to provide customer satisfaction is known as social marketing.

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Definitions:

Motivated

The state of having a drive or reason to act or accomplish something, characterized by a person's willingness or eagerness to do tasks and achieve goals.

Central Route

A pathway of persuasion that involves thoughtful consideration of the arguments and evidence in a message.

Persuasion

The act or process of influencing someone's beliefs, attitudes, or behaviors through argument, reasoning, or appeal.

Attitudes

A settled way of thinking or feeling about something, typically reflected in a person's behavior.