Which of the Following Is True of Perceptual Positioning Maps

question 61

Multiple Choice

Which of the following is true of perceptual positioning maps?

• A) They are used to divide buyers into groups based on their perceived income and age.
• B) They are used to analyze consumer perceptions of a brand relative to competing products.
• C) They are used by marketers to identify supplier and retailer perceptions of a product.
• D) They are used by marketers to divide a market into smaller groups with distinct characteristics.
• E) They are used to plot the geographic segments that a company needs to target.

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Definitions:

Stable

Describes a state of equilibrium or consistency within a system, characterized by the absence of significant change or fluctuation.

Socially Excluded

Individuals or groups who are marginalized from participating fully in economic, social, and cultural life of their community or society.

Socially Constructed Attributes

Traits, identities, and social roles that are perceived and understood through the collective agreement of society rather than stemming from inherent or natural qualities.

Stigmatized

Describes individuals, groups, behaviors, or conditions that are disapproved of or discriminated against based on societal norms and prejudices.