Burger Town Introduced a New Hamburger and Released It in Two

question 59

Multiple Choice

Burger Town introduced a new hamburger and released it in two different cities at two different prices. Marketers of Burger Town then analyzed the sales records of their outlets at the two cities, determined the price
That resulted in better profits, and used the information to set a nationwide price for their new offering. This is an example of .

• A) experimental research
• B) exploratory research
• C) descriptive research
• D) survey research
• E) focus group research

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Definitions:

Fixed Costs

Overheads such as rent, salaries, and insurance that do not fluctuate with changes in the volume of production or sales.

Break-even Point

The level of sales at which total revenues equal total costs, resulting in no profit or loss and marking the threshold for profitability.

Variable Cost

Expenses that change in proportion to the activity of a business, such as costs for raw materials or production volume.

Fixed Costs

Expenses that remain constant regardless of the amount of goods produced or sold, including lease payments, wages, and insurance premiums.