A Strategy for Company Growth That Involves Increasing Sales to Current

question 77

Multiple Choice

A strategy for company growth that involves increasing sales to current market segments without changing the product is known as .

• A) market differentiation
• B) market penetration
• C) diversification
• D) product development
• E) market development

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Definitions:

Capital Per Worker

The average amount of capital (tools, machinery, etc.) available for each employee in the production process.

Net Present Value (NPV)

A method used in capital budgeting to evaluate the profitability of an investment or project, calculated by summing the present values of incoming and outgoing cash flows over the life of the investment.

Working Capital

The measure of a company's liquidity, efficiency, and its short-term financial health, calculated as current assets minus current liabilities.

Externalities

Costs or benefits that affect parties who did not choose to incur that cost or benefit, often related to environmental, public health, or economic activities.