Nike's Goal to Increase Sales of Its Running Shoes by 25

question 78

Multiple Choice

Nike's goal to increase sales of its running shoes by 25 percent during the first six months of the new fiscal year is an example of a _.

• A) marketing objective
• B) marketing strategy
• C) differentiation objective
• D) target market strategy
• E) positioning objective

---

Definitions:

Tuberculosis

A serious infectious disease caused by the bacterium Mycobacterium tuberculosis, primarily affecting the lungs but can spread to other organs.

Positive Predictive Value

The proportion of positive test results that are true positives, indicating the likelihood that a person with a positive test actually has the disease.

Specificity

The capacity of an examination to accurately detect individuals who do not have the condition, known as the true negative rate.

Digital Rectal Exam

A manual examination performed by inserting a lubricated, gloved finger into the rectum to check for abnormalities of organs or other structures in the pelvis and lower belly.