Which of the Following Best Describes Product Positioning

question 8

Multiple Choice

Which of the following best describes product positioning?

• A) evaluating each market segment's attractiveness and selecting one or more segments to enter
• B) arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products
• C) identifying consumer needs and creating a product to meet those needs
• D) dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviours
• E) differentiating a market offering to create superior customer value

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Definitions:

Corporate Strategy

The overarching plan or direction a corporation takes to achieve its goals and maximize value for its stakeholders.

Industries

Refers to the various categories of economic activity that are characterized by distinct types of business operations, such as manufacturing, technology, health care, and finance.

Markets

These are venues or systems where buyers and sellers interact to exchange goods, services, or financial instruments, often determining prices through supply and demand.

Operating Objectives

Specific, short-term targets set by a business or organization to ensure effective day-to-day operations and progress towards its broader goals.