Amazon Never Stops Looking for New Ways to Create Customer

question 53

Multiple Choice

Amazon never stops looking for new ways to create customer value. An example of this includes Amazon Prime Now. In this case innovative marketing most likely involves _.

• A) seeking real product and marketing improvements
• B) defining goals in broad social terms rather than narrow product terms
• C) considering the consumer's point of view
• D) placing an emphasis on increasing short-run sales rather than long-term value
• E) protecting the natural environment