Marketing Features Marketing Messages, Promotions, and Other Content Delivered to On-The-Go

question 55

Multiple Choice

marketing features marketing messages, promotions, and other content delivered to on-the-go consumers through their portable electronic devices.

• A) Viral
• B) Mobile
• C) Direct-mail
• D) Kiosk
• E) Mass

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Definitions:

Decreasing-Cost Industry

An industry in which the costs of production decrease as the industry grows and output increases.

LRAC Curve

Stands for Long-Run Average Cost curve, which shows the lowest average cost at which a firm can produce any given level of output in the long term when all inputs are variable.

Decreasing-Cost Industry

An industry in which production costs decrease as the industry grows and output increases, often due to economies of scale.

LRAC Curve

The Long-Run Average Cost curve, showing the lowest possible cost of producing different levels of output when all inputs are variable.