Window Concepts Has Introduced a New Line of Windows That

question 29

Multiple Choice

Window Concepts has introduced a new line of windows that offer the same benefits as solar panels in reducing heating and cooling costs in homes. The state-of-the-art windows will also contribute to the slowing of global warming while providing energy reliability. The company sends a team of representatives to the National Doors and Windows Trade Show to promote the new line of windows. Which promotion mix tool has Window
Concepts used in this scenario?

• A) public relations
• B) crowdsourcing
• C) crowdcasting
• D) personal selling
• E) advertising

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Definitions:

Demand

The desire of purchasers, consumers, clients, or employers, backed by the ability and willingness to pay for a particular commodity or service.

Consumer Income

The total amount of income earned by consumers, influencing their purchasing power and demand for goods and services in the economy.

Demand Curve

A graphical representation showing the relationship between the price of a product and the quantity of the product demanded at those prices.

Quantity Demanded

Quantity demanded is the total amount of a good or service that consumers are willing and able to purchase at a given price in a specified period.