Bradley Springs, a Chain of Superstores, Promotes Its Business by Handing

question 67

Multiple Choice

Bradley Springs, a chain of superstores, promotes its business by handing out printed materials which contain lists and descriptions of an assortment of its products. In this case, the company's promotional strategy is referred to as _.

• A) email marketing
• B) catalogue marketing
• C) telemarketing
• D) kiosk marketing
• E) viral marketing

---

Definitions:

Intent To Harm

The intention or purpose to cause physical or emotional injury to another individual.

Psychological Harm

Emotional or mental injury inflicted on an individual, often resulting from extreme stress, neglect, abuse, or trauma.

Emotion

A complex psychological state that involves a subjective experience, physiological responses, and behavioural or expressive patterns.

Plutchik's Model

A psychoevolutionary theory of emotion proposing eight primary emotion dimensions: joy vs. sadness, anger vs. fear, trust vs. disgust, and surprise vs. anticipation.