Which of the Following Is an Example of Inbound Telemarketing

question 72

Multiple Choice

Which of the following is an example of inbound telemarketing?

• A) Sterrns Media utilizes interactive cable systems to enable customers to obtain product information by using their TV remotes.
• B) Sterrns Media spends a lot of time and effort to train its sales force to call businesses and inform them about its B2B products.
• C) Sterrns Media airs advertising programs called infomercials to attract viewers and get them to order products from its website.
• D) Sterrns Media purchases customer information and later cold calls these customers to generate potential leads.
• E) Sterrns Media advertises its services by sending letters to potential customers and prompting them to contact the firm through a toll-free number.

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Definitions:

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