Which of the Following Is True of Personal Selling

question 40

Multiple Choice

Which of the following is true of personal selling?

• A) It is the most expensive promotional tool for companies to utilize.
• B) It is an ineffective method for building long-term customer relationships.
• C) It allows firms to dramatize product offers through arts and visuals.
• D) It is the most effective promotional tool for geographically dispersed buyers.
• E) It presents a firm's message as news rather than as a sales-directed communication.

---

Definitions:

Proposition

Proposition is a statement or assertion that expresses a judgment or opinion that can be either true or false.

Hypothetical Proposition

A conditional statement that posits a relationship between two statements, stipulating that if one statement is true, then so is another.

Disjunctive Proposition

A statement formed by joining two assertions with the connector "or," indicating that at least one of the assertions is true.

Categorical Proposition

A type of logical statement connecting a subject and a predicate, generally structured in the form of "All S are P", "Some S are P", "No S are P", or "Some S are not P".