Starbucks Has Signed a Contract with a Television Production Company

question 43

Multiple Choice

Starbucks has signed a contract with a television production company to have its brand featured prominently in a new situation comedy about empty nesters. The conditions of the agreement state that the situation comedy will feature only the Starbucks brand of coffee. What kind of advertising technique is being used in this example?

• A) advertainment
• B) vertical integration
• C) product placement
• D) subliminal advertising
• E) geofencing

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Definitions:

Civil Servant

A person employed in the public sector on behalf of a government department or agency.

Bureaucracy

A governmental system where the majority of decisions are taken by public officials instead of representatives chosen through elections.

Pendleton Act

An 1883 United States federal law that established the Civil Service Commission and marked the beginning of the professionalization and nonpartisan management of the federal civil service.

Civil Service

The body of government officials who are employed in civil occupations that are neither political nor judicial, often considered the permanent professional branches of government administration.