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The Overall Process of Building and Maintaining Profitable Customer Relationships

question 47

Multiple Choice

The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction is referred to as _.


Definitions:

Pro-Business

Favorable or supportive of the interests of businesses and companies, often in terms of policies or attitudes.

Cognitive Dissonance

A psychological discomfort experienced when holding two or more conflicting beliefs, ideas, or values at the same time.

Foot-In-The-Door Phenomenon

A psychological tactic involving getting someone to agree to a small request to increase the chances of them agreeing to a larger request later.

Cognitive Dissonance

The psychological discomfort experienced when holding two or more conflicting thoughts, beliefs, values, or attitudes.

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