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Why Do Companies Generally Divide a Market into Segments of Customers

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Why do companies generally divide a market into segments of customers?


Definitions:

Haiti

A country located on the island of Hispaniola in the Caribbean Sea, known for its rich culture and history, including being the first post-colonial independent black-led nation in the world.

Grassroots Volunteers

Individuals who engage in voluntary action, often from the community level, to support a cause or movement without seeking financial gain.

Political Organizers

Individuals actively involved in the planning and execution of strategies to promote, resist, or enact social or political change.

Great Migration

A period from 1916 to 1970 during which six million African Americans moved from the rural Southern United States to the urban Northeast, Midwest, and West.

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