The Dissemination of Information to a Fairly Small, Select Audience

question 43

Multiple Choice

The dissemination of information to a fairly small, select audience that is defined by its shared values, preferences, or demographic attributes is referred to as

• A)prospecting.
• B)broadcasting.
• C)narrowcasting.
• D)relationship selling.
• E)personal selling.

---

Definitions:

Social Recognition Platforms

Online platforms that enable organizations to recognize and reward employees' contributions publicly, fostering a culture of appreciation and motivation.

Reinforcement

In psychology, a consequence applied that will strengthen an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus.

Pay-For-Performance Program

A compensation strategy where employees' pay is directly tied to their performance or achievements at work.

Positive Reinforcement

Positive reinforcement involves the addition of a rewarding stimulus following a desired behavior, aiming to increase the likelihood of that behavior being repeated.