Compare the Following Forms of Advertising to Determine Which One

question 44

Multiple Choice

Compare the following forms of advertising to determine which one is an example of narrowcasting.

• A)Coca-Cola sponsoring a regional music festival
• B)a billboard advertisement for Verizon Wireless
• C)a TV commercial for Budweiser beer broadcast during the Super Bowl
• D)a circular promoting a sale on Christmas trees in the Sunday newspaper
• E)an advertisement for Barilla pasta shown on the Food network

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Definitions:

Customer Bases

The group of customers who repeatedly purchase the goods or services of a business.

State Laws

Regulations and legal standards established by individual states within a country, which govern various aspects of life, including employment and business operations.

Minimum Wages

The lowest legal salary that employers are allowed to pay their workers, as set by government law.

Executive Pay

The compensation package awarded to top-level management in a company, including salary, bonuses, and stock options.