Marketers Divide Magazines into Which Two Types of Categories

question 24

Multiple Choice

Marketers divide magazines into which two types of categories?

• A)general-interest and specific-interest
• B)business and consumer
• C)informative and entertainment
• D)men's and women's
• E)trade publications and general-interest publications

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Definitions:

Bilateral Contract

An agreement where each of the two parties makes a promise or set of promises to the other.

Unilateral Contract

An agreement in which a promise by one party is exchanged for an act performed by the other party.

Executed

A term applied to a contract in which all of the terms have been fully performed.

Implied-In-Law

A legal obligation arising not from explicit agreement but from a duty inherent in social or legal traditions.