An Unaided Recall Test Is a Performance Metric That

question 111

Multiple Choice

An unaided recall test is a performance metric that

• A)allows marketers to evaluate personal selling techniques of a sales force.
• B)allows marketers to measure how often the target market has been exposed to an advertisement.
• C)requires consumers to recall advertisements with help to stimulate their memory.
• D)requires consumers to recall advertisements from memory without any clues.
• E)allows marketers to measure the percentage of the target market that has been exposed to a promotional message.

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Definitions:

Labour Efficiency Variance

The difference between the actual hours worked and the standard hours expected to produce a certain number of units, valued at the standard labor rate.

Direct Labour Cost

The wages and salaries paid to workers who are directly involved in the production of goods or services.

Direct Material Costs

The costs of raw materials that can be directly traced to the production of a specific product.

Direct Material Quantity Variance

The difference between the actual amount of direct materials used and the standard amount expected to be used, multiplied by the standard cost per unit of material.