When Marketers Segment Consumers by the Type of Radio Station

question 91

Multiple Choice

When marketers segment consumers by the type of radio station they listen to and then air their advertisements accordingly, it is a form of

• A)simulcasting.
• B)prospecting.
• C)concentrating.
• D)podcasting.
• E)narrowcasting.

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Definitions:

WEP

Wired Equivalent Privacy, a security protocol that was designed to provide a wireless local area network (WLAN) with a level of security and privacy comparable to what is usually expected of a wired LAN.

WPA

Wi-Fi Protected Access, a security protocol and security certification program developed by the Wi-Fi Alliance to secure wireless computer networks.

Security

Measures and protocols aimed at protecting computers, networks, programs, and data from unauthorized access or attacks.

Smart Homes

Homes equipped with interconnected devices and systems that can be controlled remotely to improve convenience, efficiency, security, and energy consumption.