Which Type of Research Seeks to Discover New Insights That

question 48

Multiple Choice

Which type of research seeks to discover new insights that will help the firm better understand the problem or consumer thoughts, needs, and behavior?

• A)analytic
• B)causal
• C)predictive
• D)descriptive
• E)exploratory

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Definitions:

Confusion

A state of bewilderment or uncertainty where one is unclear about something or has difficulty understanding it.

Vision Statement

A future-oriented declaration of an organization's purpose and aspirations, meant to inspire and guide the strategic planning process.

Futurists

Individuals or scholars who study and make predictions about the future based on current trends and data.

Intuition

An immediate understanding or knowing of something without the need for conscious reasoning or analysis.