What Is a Nontraditional Form of Advertising

question 132

Multiple Choice

What is a nontraditional form of advertising?

• A)advertisements that are embedded within a video game
• B)advertisements that show up on web pages
• C)advertisements that are painted on the side of a building
• D)advertisements that are placed on the top of taxi cabs
• E)advertisements that are flown from the back of an airplane

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Definitions:

Actor-observer Effect

The tendency to attribute one's own actions to external causes while attributing other people's behaviors to their internal characteristics.

External

Outside of or existing beyond the self or the entity it refers to, often used in contrast with internal.

Internal

Relating to or situated on the inside; intrinsic or inner attributes.

Likert Scale

A psychometric scale commonly involved in research that employs questionnaires. It is used for assessing attitudes by asking respondents to rate their level of agreement with a statement using a choice scale.