What Is the Major Disadvantage of Publicity as a Promotion

question 90

Multiple Choice

What is the major disadvantage of publicity as a promotion mix tool?

• A)It is not helpful in crisis management situations.
• B)There is less control over how the information is presented.
• C)It is time-consuming for the marketer to prepare.
• D)It cannot be presented through multiple media sources.
• E)It is a very costly option.

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Definitions:

Neutral Third Party

An impartial entity involved in a situation or conflict, not favoring any side.

Problem-solving Style

An individual’s typical or preferred approach to resolving issues or overcoming obstacles, which can vary from analytical to intuitive.

Dimensions

Represents the various aspects or features that can be measured or used to describe something in detail.

Assertiveness

The quality of being self-assured and confident without being aggressive, in a way that respects both one's own rights and the rights of others.