Brynn Has Always Wanted to Open a Hair Salon

question 79

Multiple Choice

Brynn has always wanted to open a hair salon. While Brynn has experience in cutting and styling hair, she always gets amazing reviews for her specialty hair coloring abilities. So, rather than open a hair salon that offers a wide variety of cuts and styles, Brynn has decided to open a specialty hair salon solely devoted to the needs of individuals who regularly color their hair. This is an example of

• A)market segmentation.
• B)limited marketing.
• C)market fragmentation.
• D)repositioning.
• E)mass marketing.

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Definitions:

Active Conversion Campaigns

Organized efforts aimed at changing individuals' beliefs, attitudes, or behaviors towards a different ideology, product, or service, typically through directed marketing or persuasive communication.

Jehovah's Witnesses

A Christian denomination known for its distinct beliefs, including the refusal of military service and blood transfusions, and extensive door-to-door evangelism.

Sikhs

Followers of Sikhism, a monotheistic religion founded in the 15th century in the Indian subcontinent, characterized by beliefs in equality, community service, and the importance of honest living.

Fundamentalism

A movement designed to revitalize faith by returning to traditional religious practices.