Psychographic Segmentation Involves Categorizing Customers Based on What They Actually

question 126

True/False

Psychographic segmentation involves categorizing customers based on what they actually do with their goods and services.

---

Definitions:

Other Comprehensive Income

A component of shareholders' equity that reflects the changes in net assets of a company not recognized in the profit or loss for a period.

Cumulative Preferred Stock

A type of preferred stock where dividends not paid in full accumulate and must be paid out before any dividends can be distributed to common stockholders.

Convertible Bonds

Bonds that can be converted into a predetermined amount of the company's equity at certain times during its life, usually at the discretion of the bondholder.