What Does the Criteria Accessible Mean Regarding Market Segments

question 124

Multiple Choice

What does the criteria accessible mean regarding market segments?

• A)Markets should be clearly identified with appropriate strategies developed for each.
• B)Segments must be large enough for the firm to make a profit by serving them.
• C)The size and purchasing power of the segment should be clearly identified.
• D)Marketers must be able to reach and serve the segment.
• E)Marketers should develop strategies that can attract a market to its products.

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Definitions:

Accounts Payable

Short-term liabilities of a business which are owed to suppliers for goods and services purchased on credit.

Voucher

A document or record that verifies a transaction and authorizes the payment or receipt of funds.

Journal

A record where all financial transactions are initially entered in chronological order.

Bank Reconciliation

The process of matching the balances in an entity's accounting records for a cash account to the corresponding information on a bank statement.