Claritin, Makers of Allergy Tablets, Expanded Its Product Line to Include

question 86

Multiple Choice

Claritin, makers of allergy tablets, expanded its product line to include a chewable, fruit flavored allergy tablet, specifically designed to be easy for children to take. For this product, Claritin is segmenting the market based on

• A)lifestyle.
• B)age.
• C)customer convenience.
• D)motivation.
• E)gender.

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Definitions:

Acid Base

Refers to the mechanisms the body uses to maintain its pH within the narrow range necessary for various bodily functions to operate optimally.

Nucleoplasm

The semi-fluid substance inside the nucleus of a cell, containing the chromatin and the nucleolus.

Semifluid Medium

A substance that has properties between solid and liquid states, often used in biological and chemical applications for cultures or reactions.

Chromatin

A complex of DNA and proteins found in the nucleus of cells that condenses to form chromosomes during cell division.