There Are Ethical Concerns About Targeting to Certain Market Segments

question 50

Short Answer

There are ethical concerns about targeting to certain market segments. Two segments of particular concern are ________ and older adults.

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Definitions:

Fiscal Policy

Government policies on taxation and spending that are used to influence the economy.

Federal Spending

The expenditure of funds by a government to support its programs and policies.

Federal Budget

The government's estimate of revenue and expenditures for a forthcoming fiscal year, outlining how federal funds are allocated among different programs and services.

Federal Revenues

Income received by the federal government from taxes, fees, and other sources.