Market Segments Are

question 7

Multiple Choice

Market segments are

• A)relatively heterogeneous groups of consumers that result from the segmentation process.
• B)the different geographical areas in which a product must be marketed differently.
• C)the various types of advertising and promotional campaigns used to sway consumer interest in a product.
• D)the two buying groups: those that have never purchased a firm's product, and those that are potential repeat customers.
• E)relatively homogenous groups of consumers that result from the segmentation process.

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Definitions:

Disinflation

A reduction in the rate of inflation

Underemployed

Refers to individuals working fewer hours than they would prefer, or in positions that don't fully utilize their skills and education.

Discouraged Workers

Individuals who have stopped looking for work because they believe there are no job opportunities available for them.

Cyclically Unemployed

Individuals who have lost their jobs due to a downturn in the business cycle, reflecting a lack of demand within the economy.