Segmentation Based on Where Prospective Consumers Live, Work, and Spend

question 96

Multiple Choice

Segmentation based on where prospective consumers live, work, and spend their leisure time is referred to as

• A)geographic segmentation.
• B)proximity segmentation.
• C)demographic segmentation.
• D)residential segmentation.
• E)regional segmentation.

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Definitions:

Economic Sacrifice

A concept referring to the cost or loss associated with making a particular decision or taking an action.

Disclosure Note

A note included in financial statements that provides additional information relevant to an organization's financial position.

Working Capital

Working capital represents the disparity between an organization's current assets and current liabilities, showcasing its operational efficiency and short-term financial stability.

Account Receivable

Money owed to a company by its clients or customers for goods and services provided on credit.