A Technology That Displaces an Established Technology and Shakes Up

question 36

Multiple Choice

A technology that displaces an established technology and shakes up the industry, or a groundbreaking product that creates a completely new industry is referred to as

• A)planned obsolescence.
• B)inventive technology.
• C)product revamping.
• D)disruptive technology.
• E)creative technology.

---

Definitions:

Positioning Statement

A brief description that communicates how a brand or product uniquely fulfills the needs or wants of its target market compared to its competitors.

Unique Characteristics

Distinctive features or qualities that set an entity or concept apart from others in a significant and typically advantageous way.

Positive Associations

The beneficial connections or relationships customers make between a brand or product and their personal perceptions or experiences.

Semantic Scales

A type of survey rating scale that uses words rather than numbers to identify the distance between points on the scale, often used in measuring attitudes or perceptions.