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When categorizing risk in new-product development, the highest level of risk occurs when
Queer Theorists
Scholars who study and challenge the ways in which society perceives and constructs sexual norms and identities.
Heteronormativity
The belief or assumption that heterosexual relationships are the normal or preferred sexual orientation, marginalizing or invalidating other forms of sexuality.
Transphobia
Discrimination directed toward transsexuals or transgendered individuals.
Canada
A country in North America known for its vast landscapes, multicultural population, and as a member of the Commonwealth.
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