The Term Time to Market Refers to

question 37

Multiple Choice

The term time to market refers to

• A)the time it takes to develop a product.
• B)how long a company spends test-marketing a product.
• C)the time it takes the marketing department to develop an advertising campaign.
• D)the time a new product spends on the market before becoming accepted by the public.
• E)the speed with which a company launches a product.

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Definitions:

Intangible Products

Products that cannot be touched or physically measured, including services, digital goods, and intellectual properties.