Idea Generation Is the Stage in the New-Product Development Process

question 33

Multiple Choice

Idea generation is the stage in the new-product development process in which

• A)it is determined if the idea fits into the company's marketing strategy and should be developed.
• B)prototypes are developed to test new product ideas.
• C)the company determines the direction it will take in developing new products.
• D)a collection of product concepts is generated for determining potentially viable new products.
• E)ideas are test-marketed with consumers to determine if they should be developed further.

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Definitions:

Digital Camera

An electronic device that captures photographs in digital format, allowing for storage, manipulation, and sharing of images without film.

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The ability of an entrepreneur to make decisions that influence the success and direction of a business, often under conditions of uncertainty.

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Refers to innovative or alternative methods and strategies introduced to address problems, improve processes, or enhance understanding in various fields.

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