Business Analysis Refers to the Stage of the New-Product Development

question 22

Multiple Choice

Business analysis refers to the stage of the new-product development process

• A)where a concept test is performed to determine if the product will sell.
• B)where a new product is analyzed to determine its profitability.
• C)where a SWOT analysis and environmental scanning are used to determine if a new product will help strengthen the firm's marketing plan.
• D)where it is decided if a product can be developed and marketed within the time and budget constraints of the company.
• E)where the direction a company will take in developing a new product is determined.

---

Definitions:

Distinguish

To recognize or point out the differences between two or more things or concepts.

Libel

A published false statement that is damaging to a person's reputation; a written defamation.

Slander

A form of defamation characterized by spoken statements that are false and damaging to an individual's reputation.

Political Cartoonist

An artist or illustrator who creates cartoons that comment on political events, figures, and issues, often using satire.