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Which Category of Product Adopters Relies on Others for Information

question 129

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Which category of product adopters relies on others for information and buys a product because their friends have already done so?


Definitions:

Job Crafting

The process by which employees proactively modify their job designs in ways that can lead to improved job satisfaction and performance.

Social Job Resources

Elements within a workplace, like support from colleagues or opportunities for social interaction, that can enhance job performance and satisfaction.

Feedback

Information provided about someone's performance or behavior, intended to guide future improvement.

Supervisors

Individuals in an organization who oversee and manage the performance and productivity of a team or department.

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