If the Value of the Euro Increases Relative to the Dollar

question 1

Multiple Choice

If the value of the euro increases relative to the dollar, Disney might attract European families by advertising specially priced tourist packages. In this scenario, what global marketing environment factor would Disney be capitalizing on?

• A)currency fluctuation
• B)lowered trade barriers
• C)international economic cooperation
• D)income distribution levels
• E)cultural fit

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Definitions:

Homogenous Teams

Teams made up of members who share similar characteristics, backgrounds, or skills, which can affect the team dynamics.

Cohesiveness

The degree to which members of a group or team are attracted to each other and motivated to stay in the group.

Creativity

The ability to produce original and valuable ideas or solutions.

Five-Factor Model

A model that describes personality through five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.