In What Stage of the New-Product Development Process Would a Company

question 128

Multiple Choice

In what stage of the new-product development process would a company use a SWOT analysis and environmental scanning to determine where new products may be able to help strengthen the firm's marketing position?

• A)idea screening
• B)business analysis
• C)test marketing
• D)idea generation
• E)new-product strategy development

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Definitions:

Pupil

The opening in the center of the iris of the eye that regulates the amount of light that enters the eye to reach the retina.

Visual Receptors

Specialized cells located in the retina of the eye that are responsible for converting light into signals that the brain can interpret as visual images.

Colored Part

This refers to the iris; it is the pigmented part of the eye responsible for controlling the diameter and size of the pupil and thus the amount of light reaching the retina.

Iris

The colored part of the eye surrounding the pupil, responsible for controlling the diameter and size of the pupil.