From a Marketing Standpoint, Which Group of Product Adopters Should

question 31

Multiple Choice

From a marketing standpoint, which group of product adopters should marketers spend the least amount of time and effort in convincing them to buy a product?

• A)innovators
• B)early adopter
• C)laggards
• D)late majority
• E)early majority

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Definitions:

Looking-glass Self

A social psychological concept asserting that a person's self grows out of society's interpersonal interactions and the perceptions of others.

Symbolic Interactionism

A theory in sociology that emphasizes the role of symbols and language as core elements of all human interaction.

Non-verbal Cues

Forms of non-spoken communication such as facial expressions, posture, and gestures that convey information or feelings.

Medieval Society

Social, economic, and political structures that characterized Europe during the Middle Ages, approximately from the 5th to the late 15th centuries.