Which Data Collection Method Uses Techniques from the Field of Anthropology

question 91

Multiple Choice

Which data collection method uses techniques from the field of anthropology in order to study consumer behavior?

• A)ethnographic research
• B)neuromarketing
• C)causal research
• D)exploratory research
• E)depth interviews

---

Definitions:

Competitive Analysis

The process of evaluating the strengths and weaknesses of competing entities within the same industry to strategize for competitive advantage.

Business Model Canvas

A strategic management tool that allows companies to describe, design, challenge, invent, and pivot their business model.

Feasibility Study

An analysis or assessment of the practicality and viability of a proposed project or system.

Product Fulfillment

The process of preparing and delivering a product to the customer after a purchase has been made.