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There Are Three Classifications of B₂B Buying Situations: New Buy

question 83

True/False

There are three classifications of B₂B buying situations: new buy, continual buy, and a modified repurchase.


Definitions:

Vacuum-laminating Machine

Equipment used to bond layers of materials together using vacuum pressure and adhesive, commonly in manufacturing and woodworking.

Unable to Close

A situation where a salesperson fails to complete a sale transaction, often due to unresolved customer objections or other barriers.

Prospect Response

The reaction or feedback from a prospective buyer upon receiving a sales pitch or proposal.

Post-sale Dissonance

A psychological state of unease or anxiety that consumers may experience after making a purchase, often due to conflicting thoughts about the decision.

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